Reading List

On Self Improvement, Knowledge and Creativity

Mastery By Robert Greene

Choose Yourself By James Altucher

War of Art: Break Through the Blocks and Win Your Inner Creative Battles By Steven Pressfield

Deep Work: Rules For Focused Success In A Distracted World By Cal Newport

The Obstacle Is The Way By Ryan Holiday

Seeking Wisdom From Darwin To Munger By Peter Bevelin

Big Magic By Elizabeth Gilbert

Art Of War By Sun Tzu

Self Reliance By Ralph Waldo Emerson

Ego Is The Enemy By Ryan Holiday

Flow By Mihaly Csikszentmihalyi

The 48 Laws of Power By Robert Greene

The 33 Strategies of War By Robert Greene

Mindset: The New Psychology of Success By Carol S. Dweck

The 4 Hour Work Week By Tim Ferris

Tools Of Titans By Tim Ferris

On Marketing

22 Immutable Laws of Marketing By Al Ries and Jack Trout

Made To StickWhy Some Ideas Survive and Others Die By Chip Heath and Dan Heath

Contagious: Why things catch on By Jonah Berger

HookedHow to Build Habit-Forming Products By Nir Eyal

Unleashing the Ideavirus by Seth Godin

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising By Ryan Holiday

Traction: How Any Startup Can Achieve Explosive Customer Growth By Gabriel Weinberg and Justin Mares

On Psychology

InfluenceThe Psychology of Persuasion  By Robert Cialdini

The Tipping Point: How Little Things Can Make a Big Difference – Malcolm Gladwell

Pre-suasion: A Revolutionary Way to Influence and Persuade By Robert Cialdini  

Thinking Fast & Slow By Daniel Kahneman   

The Crowd: A Study of the Popular Mind By Gustave Le Bon

Age of Propaganda By Anthony Pratkanis

Emotional Intelligence By Daniel Goleman

On Copywriting & Advertising

The Adweek Copywriting Handbook By Joseph Sugarman

Boron Letters By Gary Halbert

The Robert Collier Letter Book By Robert Collier

Tested Advertising Methods By John Caples

Ogilvy On Advertising By David Ogilvy

Scientific Advertising By Claude C. Hopkins

On Startups

Rework By Jason Fried

Zero to One By Peter Thiel

The Ultimate Sales Machine By Chet Holmes

Hard Things About Hard Things By Ben Horowitz

Crush It By Gary Vaynerchuk

4 Steps to the Epiphany: Successful Strategies for Products That Win By Steve Blank

Talking To Humans By Frank Rimalovski and Giff Constable

The Long Tail: How Endless Choice is Creating Unlimited Demand By Chris Anderson

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days By Jake Knapp


Outliers: The Story of Success – Malcolm Gladwell

Sapiens: A Brief History of Humankind: Yuval Noah Harari

Denial of Death By Ernest Becker

Power of Myth By Joseph Campbell

Billions and Billions By Carl Sagan

Memories Dreams And Reflection By Carl Jung

Freakonomics By Stephen J. Dubner and Steven Levitt

On Philosophy

Letters from a Stoic By Seneca

Zen & Art of Motorcycle Maintenance By Robert M. Pirsig

Man Search For Meaning In Life By Victor Frankl

As A Man Thinketh By James Allen

Beyond Good and Evil By Friedrich Nietzsche

Thus Spoke Zarathustra By Friedrich Nietzsche

The Prophet By Kahlil Gibran

The Consolations Of Philosophy By Alain de Botton

Siddhartha By Hermann Hesse

The Book Of Life By Jiddu Krishnamurti

Meditations By Marcus Aurelius

Interpretation Of Dream By Sigmund Freud

On Writing

Bird By Bird By Anne Lamott

The Elements of Style By William Strunk Jr.

On Writing By Stephen King

On Spirituality

The Teachings of Ramana Maharshi

Old Path White Clouds: Walking in the footsteps of the Buddha: Thich Nhat Hanh

The Book Of Mirdad By Mikhail Naimy


Be Here Now By Ram Dass

Essential Rumi By Jalaluddin Rumi

On Politics

Why I am an atheist By Bhagat Singh

My Experiments With Truth By M.K. Gandhi

Ram Manohar Lohia By Indumati Kelkar

Mein Kampf By Adolf Hitler

Communalism By Bipan Chandra

Communist Manifesto By Karl Marx/ Engels

The Republic and Other Dialogues By Plato

Democracy By David Beetham & Kevin Boyle

Burden of Democracy By Pratap Bhanu Mehta

Annihilation Of Caste By Dr. B.R. Ambedkar

Biographies and Memoirs

Rabindranath Tagore By Krishna Kripalani

Surely You’re Joking Mr. Feynman! By Richard Feynman