Use these social media ideas to get more traffic for your gym website

There are literally a lot of ways in which social media can do wonders for your business. It can be used to reach your existing and potential customers, increase engagement, generate leads and eventually hike up your revenue. 

The best is that social media encourages and rewards interaction, and helps your business’ reach to spread quickly and organically.

Even though the entire process can take some time, using social media smartly and strategically can really help you.

So, this blog, we’ll look at Facebook, Twitter, and Instagram, to get the most out of each of them.

Facebook

It is a fact that nearly a quarter of the world’s population is actively using Facebook. It’s arguably the best way to build your brand on social media, and it’s even more powerful when you take advantage of Facebook Ads. 

Even though Facebook has taken steps to make it tougher for businesses to show up on users’ News Feeds, it’s still important that your fitness center has a Page.

Besides being a place to share content and promotions with your members, it’s a platform that holds information including business hours, locations, reviews, and more.

What Works the Best?

  • Call to action posts: You must have these kinds of posts in your feed. Posts with a caption like “See the complete workout on our website”. These posts will help you redirect the traffic to your website. 
  • Consistent posting: This is an important point. You don’t want to be a ghost who is visible selectively. You need to constantly post on all your social media handles. Make yourself visible and on top of your TA’s mind. 
  • Play with your video content: Post as much video content as you can. Firstly, videos do extremely well on social media and secondly, people are more likely to engage with your brand if the content is in video format. It is way more attractive than static posts. 
  • Facebook Discounts: Offer Facebook-exclusive coupons and promotions to incentivize people to join.

Types of Posts

Workout Series: Following are the reasons why it works

  • These posts work the best because they’re instructional. People always want to learn something new.
  • We personally like that the post has a specific target: people who want to tone their legs and glutes.
  • This allows the linked content to be more specific to their goals. Just link the complete workout video on your website.
  • The well-shot photo shows off the club’s clean and spacious interior, which might entice Facebook users to check it out in your gym or even join. People always want an airy and spacious area to workout.
  • Write the captions in a way that it clearly states what a reader will find in the linked blog post.
  • As the blog post itself is informative, it’ll still highlight the ‘personal training’ facility and includes a CTA to connect with a personal trainer.

Nutrition and healthy eating: Following are the reasons why it works:

These are simple, super easy to make, health-conscious recipe, which appeals to every busy gym-goer.

Make sure you use a high-quality image as it’ll highlight both the finished dish and the ingredients used to make it. It’s visually eye-catchy, which can help to catch Facebook users’ attention while they scroll through their Facebook feeds.

Don’t make direct sales. You don’t want to bug your audience by rubbing random posts on their faces. Apart from getting people to your website you also want them to remember you as a brand that promotes healthy eating. So that the next time they’re looking for healthy snacking, they’ll know where to go. 

Twitter

Twitter is one of those platforms which are highly underrated. It is one of the fastest ways to reach out to both potential customers and your current members.

Beyond being an ideal place to post content, you can Retweet user-generated content, provide customer service, and share bite-sized updates on your brand.

That being said, it’s not the best social media platform. In the past, Twitter was ideal for the mobile user; now, almost everyone has access to mobile data, meaning other platforms like Facebook and Instagram continue to grow in popularity while Twitter struggles to find a niche.

 What Works the Best?

  • Hashtags: Twitter’s basic function works on hashtags. Hence it is extremely important for you to use relevant hashtags in your tweets. It’ll help you to reach new parts of your target audience.
  • Use other forms of content: Apart from just tweeting regular posts, don’t hesitate to use other forms of media like gifs and videos. This will get the attention of Twitter users scrolling through their feeds.
  • Mention people: While tweeting, try using the mention feature. You can mention local/industry influencers to increase engagement and get your Tweets retweeted. 
  • Schedule your posts: There a lot of applications available in the market like Grum; which enables you to schedule your posts. By practicing this practice you can increase post consistency and track analytics. 

Types of accounts

Holiday season: Following are the reasons why it works (Fitness offers during the holiday season)

  • This type of account redirects traffic to content on their blog with a simple Tweet including a link accompanied by an image.
  • Increase the frequency of your posting during the holiday season. 
  • As the blog post is being linked isn’t a simple list of exercises or a specific routine. Instead, it’s a post that’s still relevant to fitness lovers, but also to friends and family of these types of people. Driving non-customers to their blog could help you generate leads to nurture into members.

Transformational Tweets: Following are the reasons why this works (12 weeks challenge)

  • This type of content stands out in your audience’s feeds.
  • Tweet about at least 3 members of your gym went through the ‘12 weeks challenge’. Show their transformation by tweeting their transformation through a video or time-lapse.
  • Tweet a regular tweet and add the link to more transformational stories on your website. 

Instagram

Instagram can be considered as a platform that has a community of nearly 500 million users who share and engage with millions of images on a monthly base. 

In recent years, Instagram has emerged as a prime platform for social media marketing. The platform is a highly visual platform and provides a perfect opportunity for you to show off high-quality images of your facility, transformation photos of your users, or videos of your group fitness classes in action.

But driving traffic to website can be a little tricky as you can only attach a single link in your profile’s bio.

But don’t worry! Here are the tips that might help you get traffic on your website.

 What Works the Best?

  • Appealing Feed: Make sure you have an appealing feed. So that when your target audience is scrolling through their feed, your posts and feed stand out from the crowd. You can either create a grid or simply add white borders in your images.
  • Monetize your account: Since you’re a gym/fitness center you need to monetize your account so that it becomes a shoppable feed. To do so you can use applications like ‘like2buy’.  
  • Show previews: While posting images or especially video content, keep in mind you don’t disclose everything. Just show a preview and link the full video or story in your account’s bio. This will create a sense of curiosity and people will be compelled to click the link in the bio.
  • Promotions: You must run promotions so that you can add a landing page with a discount offer.
  • Relevant hashtags: Apart from twitter, Instagram is also one of those platforms where hashtags play a vital role in content engagement. Make sure you add relevant hashtags in all your posts and don’t repeat the same hashtags every time your post. This will limit your reach.

Types of posts

Candid Content: Here is why this works (Workout or personal training session)

  • There are chances that you take these candid images or videos through your mobile phone. Hence they won’t be very fancy or of high quality. Don’t worry. The content being candid in itself makes it stand out. 
  • Add short yet beautiful captions. In case there is an image of a client working out with training you can caption it mention their bond. Just make sure you the caption is relevant to the post and fits perfectly.
  • Use hashtags. In these types of posts, you can add hashtags like #MondayMotivation or #MidWeekMotivation. Before using a particular hashtag, make sure you check the number of posts found on that hashtag.
  • Don’t forget to add a link either in the description or in the bio. Usually, on Instagram, links are posted in the bio.  

Discount and incentive posts: Here is why it works (Get a Pass)

  • Keeping the holiday season in mind, you’ve come up with a discount offer for the same- ‘Get a Pass and get yourself a gym buddy’. Use HD quality images and accessorize it by keeping small gym equipment like dumbbells to make it more relevant. 
  • Caption should be short and crisp and to the point. You anyway don’t want to give all the discount details in the post. You want to redirect them to your website for complete detail.
  • Make a landing page and reveal the discount details and benefits there. 
  • Don’t forget to add a story similar to the post. Stories have always proved to be more engaging and attractive. It’s basic human behavior to check the stories at the top before scrolling through their news feed. 

Giving you an additional giveaway, let’s discuss how using Quora can be beneficial for gym and fitness centers. 

Quora

For beginners, the fitness world can be a bit confusing. They don’t know which is the best gym around them or which type is perfect for their body requirements. And to get answers to these questions people often post queries on Quora. 

It is really great for business. But how? Via Quora allows you to directly interact with your potential customers. 

What Works the Best?

  • Guidelines: Make sure you adhere to Quora’s guidelines. If done otherwise, there are chances that your post might get removed. Hence, you’ve to be really careful while posting anything. 
  • Don’t go for direct sales: People come to Quora to get answers to their questions and not for a sales pitch. Given them what they want. Be smart with your reply to a query. Look to provide value in your answers. Write with the intention to provide good answers to the users asking questions; link your blog or website (only when it’s directly relevant) 
  • Location: Look for locations near your gym/fitness center. Finding these topics will help you target your audience more appropriately.  

Types of Questions

Here are the questions people generally ask:

Best gyms in my area (South Delhi): 

Reply such queries by-

Hi____ (Mention the name)

Based on the information you’ve given, I think you’d love us here at ____ (mention the gym’s name). It’s a bit pricier than other local options, but I think you’ll find the amenities are worth it.

We have a beautiful, spacious and fully-equipped gym with group classes covering things like boxing, spinning, and conditioning. Of course, we’ve got an amazing spa as well to help you relax after an intense workout.

If you’re interested, We’d love to show you around! Shoot us a message here, an email at [mention email] or visit our website (insert link) to book a tour.

What is the best workout routine for beginners?

Reply such queries by- 

Hi_____ (Mention the name)

I put together a quick routine that you should be able to do with the things you have at your apartment’s weight room. It’s a 3-day routine with a focus on compound lifts (with a few accessory movements as well to help you gain some muscle). Here it is: (Mention the entire routine)

What is the best way to lose weight?

Reply such queries by-

Hi_____ (Mention the name)

Although exercise can do wonders for your physical and mental health, the best way to lose weight is to simply eat less.

It’s probably not what you want to hear, but it’s the truth! Basically, you want to ingest fewer calories than you expend in a day (for reference, 3500 calories is a pound). Calorie-counting is the most accurate way to lose weight, but it’s not for everyone. If that’s not your kind of thing, try a few of these things:

Cut out sugary drinks: Replace things like soda or rich Starbucks drinks with zero-calorie options like Coke Zero or black coffee.

Moderation: If you’re having trouble letting go of the food you eat regularly, try eating only 80% of it, and take the other 20% home.

Edit it according to your suggestions…..

Now you have a complete guide to reach out to your existing and potential customers, increase engagement, generate leads and eventually hike your revenues. Do let us know if you have any other way in which these platforms can get traffic to your website.

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