Here are some insights How to create
It is an established fact that logos reflect the core principle or belief of a company. Even though the majority of times a brand’s logo is small but logos carry a whole lot of meaning — and designing one comes with a whole lot of responsibility, too.
Logos are usually the most recognizable representation of a company or organization. And with more information available to the average consumer today, logos also have to quickly and effectively communicate on behalf of their brand.
Following are the principles most of the designers keep in mind while designing a brand’s logo:
Simplicity: This principle is extremely important. You need to think if your design is simple and clean enough. And is it flexible and easily recognizable? Make sure your design is not too busy, distracting, or confusing.
Memorability: Your logo’s basic aim should be to get hooked in your audience’s mind. While designing think will people recognise the logo just in one glance?
Timelessness: This principle is very important. A company’s logo is one thing that doesn’t change after every 2-3 years. It has to be timeless. Think
Versatility: While designing ask yourself ‘does it scale to different sizes without losing quality?’ Also make sure it works across various media and within different contexts.
Appropriateness: Your designed logo must fit the company’s tone. Ask yourself while designing ‘does it resonate with the desired audience?’.
So here are 5 simple steps in creating logo:-
Research and Understanding
The process starts with understanding the brand itself and talking to the owner. Sit with them and understand what he/she wants and his/her idea of their brand, this is the most crucial part.
You must also try to study similar brands and get an idea of what they are doing and what you can do differently.
Researching the field or industry helps designers get a sense of the environment the logo’s going to live in.
This is especially true for designers who haven’t done prior work in that field or industry. You need to know the trends and what’s appropriate.
Colour it up!
And, as you might guess, the wrong combination can have the reverse effect.
Creating a color pallet that works in conjunction with the aim and working of the brand as well as the mediums its will be present on such as, website, application, print media ect.
Get your creative out
Factors, drafting begins here you let the creativity flow and come up with unique and different designs. This is where you start creating various designs.
Usually, designers try to present the client with between two and three possibilities. There will be many designs made before your client finalises one.
Talk to you client
After working on a number of drafts and creative ideas, it’s best to get some inputs from the client itself and see which direction they like the most.
You don’t want to keep going on with on design and put all your hard work on that.
There is a possibility that your client wants something different than that draft. So to save you some time and have that little chat with your client regarding the design.
And you’re almost done
From here on now the last leg of designing a brand identity begins. After zeroing a design direction together with
Once the logo’s finished, you then will need to sort out with your client which file formats and other iterations they need that the logo might live on.
Designing a logo from scratch is a difficult creative process that takes a lot of research, knowledge of a business and its audience, and deep consideration for the principles of logo design.
Lastly, a bonus tip always makes sure to present the design in a visually aesthetic way. It makes a huge impact and brings the design to life.