Here are some of the best books I have read about copywriting and advertising:

Boron Letters By Gary Halbert

Gary Halbert is one of the legends in the field of copywriting. This is a series of around 40 letters which he wrote to his son Bond. In these letters, he writes about a variety of topics ranging from life in general, morning routine, eating habits, marketing, psychology and a lot about copywriting. You can find this book on Amazon

The Adweek Copywriting Handbook By Joseph Sugarman

This is The Ultimate Guide to Writing Powerful Advertising and Marketing.

In this book You’ll learn:
How to mentally prepare yourself to write copy, how to write effective copy, and how to present your product, concept or service in a novel and exciting way. You’ll learn what really works and what doesn’t and how to avoid many of the pitfalls that marketers fall into — and much more.

Buy this book to understand the concepts of copywriting in detail.

The Letter Book By Robert Collier

Email Marketing is we write this is getting more important sales channel in the online business. The open rates, conversion rates count a lot in any business that you run.

In this book, Robert teaches us how to write letters that get read, engage readers and convince them to take action.

This is a practical book about selling. A well-known copywriter and direct-mail expert used to say if you can sell books and services through advertising, you can sell anything.

Buy this book here.

Tested Advertising Methods by John Caples

John Caples is America’s most famous copywriter by combining immense natural gifts with the determination to learn why successful ads worked and unsuccessful ads failed.

In this book, you’ll learn how to write successful advertisements.

  • Importance of writing headlines.
  • How to write the first paragraph.
  • Right and wrong methods of writing copy.
  • Ways to increase the selling power of copy.
  • Ways to increase more inquiries from the copy.
Navneet runs GhugharMedia, a Digital Marketing Agency in New Delhi. He loves to read books, write and experiment with new-age marketing channels